In West, the share of mobile sales in daily deals closes to 30%.It means, that each third coupon buyer learns about discount via one's mobile device and buys it immediately online. Discount finds its customer everywhere: in transport, on a hike in the park, in gyms. It is effective, quick, convinient.
The volume of mobile traffic in Russia continues to grow. Both the volume of downloaded data per user and the time spent online will grow. Large inflow of new users is expected.
It means, that significant growth of mobile online purchases share in sphere of e-commerce is expected as well. By all means it will influence on "daily deals" industry. Users will turn to resourses, which react quickly and implement apps for iPhone and Android. For example, in "The Guardian" review about most successive apps for Android, service "EA Daily deals" is mentioned. This is demonstrative example for industry development direction.
Nowadays "KupiKupon" works as mobile version of web site and iOS and Android app, which can be downloaded in AppStore and Google Play. Mobile version implementation plays huge role for company success. As smartphones and tablets become more spread, as more convinient mobile payment services appear, the demand for moblie online-services will grow. It is very important for us to create the conditions with which user can purchase online via any device.